After several years on the market ISENTRESS (a prescribed HIV-1 medication) released a new version, ISENTRESS HD. With this new and improved medication, a campaign refresh/launch was created. I was tasked with collaborating with art directors, junior designers, copy writers, and a strategy team to bring awareness to the brand’s new advancements through various digital and printed materials.
MY ROLE
Assisted with Photoshoot Art Direction/Postproduction, Brand Strategy, Logo Explorations, Graphic Design